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SEO: An essence of Digital Marketing

by Noshad Ali
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The traditional way of marketing has helped a lot of businesses and enterprises to grow over the past few years. But it doesn’t help them now as it did in the past because of the improvements in the marketing behaviors and trends. With the invention of smart gadgets, people are more inclined towards digital marketing.

Search Engine Optimization

Search Engine Optimization (easy to call SEO) is the process of ranking a website on Search Engines like Google, Bing, etc. It is a very important segment in Digital Marketing. There are more than 200 ranking factors that Google considers when ranking a website. Website Optimization is the process where experts from Digital Marketing companies work on the website to make it follow these ranking factors to get a certain website ranked on Google.

“Google only loves you when everyone else loves you first.” 

–Wendy Piersall, Author, Blogger and Artist

There are two types of SEO; One Page SEO and Off Page SEO

On Page SEO

As it is described by its name, On Page SEO are the tips that are applied directly on the pages of the website. Websites are ranked against certain keywords. Those keywords have to be used in between the content of the web page including the title, headings, and sub headings, etc.

Some of the factors of On Page SEO are:

  • Proper use of Keywords
    Content on your website should be based on keywords. Those keywords will help Google recognize your content and rank it accordingly. There are a number of tools that can be used to identify the right keywords.
  • Optimized Images
    The images used on the website should be less in size and should have Alt Text.
  • Faster Page Loading
    The website needs to load faster in order to provide a better user experience.
  • Use of Keywords in Meta Titles
    Keywords should be in the Meta title to help Google make a preview on SERP
  • Use of Keywords in Meta Descriptions
    Keywords should be in the Meta Descriptions to help Google make a preview in the SERP and recognize your content
  • Length of the content
    Your content should have an optimal length. The minimum good number of words to be in a post in 300.
  • Internal Links
    Internal links are links to different posts of the same website.
  • External Links
    External links are links to other websites from a website.

On Page SEO helps improving the User Experience on your website/blog. Google loves a good user experience. It is one factor among the 200 factor which google values the most. A good user experience will make the user engaged with your website.

There are a number of Digital Marketing agencies that offer SEO services. They provide a full package where they include On Page and Off Page SEO Services.

Off Page SEO

Off Page SEO is the process where you work for your websites from other websites. This is usually the process of getting back links from other websites. Back links help in improving traffic and google likes it when more websites link to your website. Here we do not deal directly with the website itself but try consulting other websites to get links to it.

Social Media Marketing is a very good example of Off Page SEO. Because it helps in getting traffic to the website but it is not directly connected to the website.

What is a Back Link?

A back link is a hyper link from a website to your website. When a user clicks on the hyper link, the browser will take the user to your website. The link that refers would be known as a Back link.

Off Page SEO has a few factors that are:

  • Link Building
    Link building is the process of creating backlinks either from classified ads or business listings.
  • Guest Blogging
    Here you contact similar blogs and ask them to write content for them. It is either paid or free and you get a link from that website to your website
  • Sponsored Posting
    You write promotional content for a product or a company and get paid for it.

On Page SEO is considered more important because it deals directly with the website however Off page SEO covers 20% of the whole SEO of the website.

How Digital Marketing helps in making money?

There are several ways of making money from Digital Marketing and SEO services. You can start your digital marketing agency once you are a pro Digital Marketer, and you are capable of managing a team.

You can run a blog on Digital Marketing, and teach Digital Marketing online which can help you generating revenue.

You can create a YouTube channel to teach Digital Marketing. You can get your channel monetized and make money with it.

You can be a freelancer and sell SEO Services online. A lot of individual freelancers are making a huge sum of money by working on freelancing platforms like Upwork, and Fiverr.

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Noshad Ali

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