Home Freelancing How to Write Cover Letter/Proposal on Freelancing websites?

How to Write Cover Letter/Proposal on Freelancing websites?

by Noshad Ali

Many of the people have been asking us about writing an effective cover letter/proposal on Freelancing websites like Upwork, Freelancer.com, Guru.com, etc. An effective proposal helps you land on a good freelance job. It intrigues the client to interview you at least. And after that, you need to use your Business Development Skills to win the job.

The following steps will help you write a good cover letter for projects on Freelancing websites


You have to greet your client at the very beginning of your proposal/cover letter. Good words for greeting your clients are “Hi [client name] or [Sir/Madam]”, or “Good Day”. You can add more words but don’t make it look awkward as you are informally greeting your friend.

Project Details

After the greetings, you have to let the client know that you have understood his requirements. You have to read the job description in detail about this. I would suggest you read it two times so everything will be more clear.

Your client should know that you have understood what he wants in the job description and mentioning the tasks specifically would help you make your client understand that you are the right person for the job.

Your skills and expertise

In the next paragraph you have to acknowledge the client about your skills and expertise and how you can carry on the tasks that are mentioned in the job description. You should mention what value you can add to the job.

Ending Remarks

You have to tell your client that you are interested in working, and you are looking forward to hearing from him soon.

Your cover letter should not be very long with irrelevant content. Clients don’t like to read long paragraphs or stories. They want to know what they have asked.

A simple cover letter/proposal will look like

  • Greetings
    Good Day or Hello Sir/Madam
    I hope you are doing well
  • Project Description
    I have read your job description and I understand you need to create a logo for your company. [Mention details in 2 or 3 sentences]
  • Your introduction
    I am a freelance graphic designer. I have expertise in Adobe Illustrator/Photoshop. [Mention your expertise and show your portfolio (if any)]
  • Ending Notes
    I am interested in working for you and looking forward to hearing from you soon.


This is not an international standard or any hard and fast rule to write proposals on Freelancing websites for jobs. You can use your better ideas but the flow usually works the same.

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Noshad Ali

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