Fiverr is a great place for beginner freelancers who want to sell their services. It is pretty easier to get started with Fiverr than Upwork, or Freelancer.com. Fiverr is a non-traditional freelancing platform giving you the opportunity to get clients with smart efforts.
You have to create gigs on Fiverr to showcase your services. It is as important as creating an effective profile. Buyers have a lot of choice on Fiverr, so how would you make your gig effective of all.
Its pretty much disappointing if your gig does not get a good response. Follow the steps below to make your gig effective and get you more sales
Step 1: You should know the category of your service
Before creating a gig, take some time to work out on your ideal niche and the service you are going to offer. Fiverr has categories and subcategories with millions of gigs listed under them. Check out good selling gigs of your relevant niche, and study them.
The menu buttons at the top of Fiverr are the main categories. Hovering your mouse over them will open the list of subcategories. Explore the subcategories and gigs in detail to understand the structure and working of a gig on Fiverr.
In the image above, the main category opened is Programming & Tech, which has a number of subcategories.
Step 2: Check out the competition
When you go to a particular subcategory, you will find a number of gigs that are ranked in a certain order. You will see information like gig titles, ratings, etc. This shows you the opponents you have to compete.
Pay attention to the sellers having more than 1k reviews or a rating of 5 stars. Study their gigs and evaluate how you can make your gig stronger and unique.
Step 3: Create a catchy gig title
The first thing a buyer interacts after searching gigs on Fiverr is the title of your gig and gig image. An attractive title will appeal to the buyer to click on your gig and see what is inside.
Try to be specific with your service, use strong words, and mention the delivery time to attract your clients.
After the title, select the appropriate category and subcategory for your gig.
The next important things are search tags. You have to use appropriate search tags in your Fiverr gig to make it stand out of all the gigs. You have to consider the keywords that a buyer will use while searching for a service that you are offering. You can use max 5 search tags.
Step 4: Do your pricing effectively
You have to select appropriate pricing. As a beginner, $5 is a fair amount until you get a few good reviews on your profile. You can either create 3 packages for the services or go with one but creating 3 packages increases the sale rate by 64%.
Fiverr gives you a couple of more options to charge more your clients if they request additional revisions or extra fast delivery.
Step 5: Writing an effective Gig Description
The gig description explains your service in detail and your expertise and experience. You should highlight your qualities, and the value you provide in your service. Try to write in it presentable form by dividing it into paragraphs, and bullet points.
Pro Tip: Try using the keywords that you used in the search tags once or twice in the gig description to help your gig rank better on the search results.
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Step 6: Visual Representation of your gig
A relevant and attractive visual representation increases the chance of your sale by 200%. You can either create an image using Canva or create a video. You can either upload an image, a video, or a PDF version of your portfolio on your gig.
Step 7: Market your gig on Social Media
Your are done with your gig. Now, you have to let people know that you are offering something on Fiverr. You can share your gigs on Facebook, Twitter, LinkedIn, etc.
Some Pro Tips
- Download Fiverr Mobile App
- Try staying online because buyers usually prefer online users to start instant communication.
- Use Quora to drive traffic.
